POW! - the privacy-first menstrual cycle journal

Take charge of your menstrual cycle!

Get to know your cycle, using your own words, without worrying that the data will end up in the hands of Facebook and the likes.

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Your private data

In February 2018, the Wall Street Journal came out with a report that popular health apps, period trackers among them, were leaking data to Facebook Analytics.

More articles followed on the level of surveillance and the implications of these apps:

  • It [the app] also shared "reminders" within the app to take birth control medication with Facebook (BuzzFeed)

  • These apps then shared user information with the company so it could keep track of how many of its employees were trying to get pregnant (The Guardian)

With POW! not even the team can read your data. Your data is locked down using encryption, and only you have the key to open it.

Yes to privacy

Your own words

Are you anxious, angry, or sad? Are you tired, exhausted, or sleepy? Did you bleed one drop, two drops, or three drops?

Do you feel overwhelmed when trying to name things in your cycle? It's often so very detailed and clinical.

Our founder (@raae) has this mood "mollefonk". There is never an option for that. So inevitably, she never remembers if she logged it as anxious, PMS, angry, or...you get the point.

Wouldn't it be nice to use words and terminology familiar to you?

POW! solves this by letting you hashtag whatever cycle "thing" is important to you. It can be a made-up word like "mollefonk", or a more typical one like "pms".

An entry in POW! will look something like this: "First day of #period. Feeling #exhausted, but still kinda #happy."

Yes to your own words

Your personal cycle

Am I often exhausted on this day in my cycle? Was it this exact day last cycle I also wanted a divorce? When should I book those sales meetings?

Knowledge is power!

Our founder (@raae) has learned not to make any drastic changes when she is #mollefonk.

A founder friend of POW! cannot sell while menstruating, but on the other hand, they are a selling machine when ovulating.

POW! does not make any guesses for you. It lets you know what you have tagged before on the same days of the cycle.

You might not always be able to plan around your cycle. But knowing that feeling exhausted on cycle day 14 is expected, you can at least skip the added stress of thinking there is a reason and trying to find a solution.

Take charge

Plans & Pricing

There are two plans:

  • Monthly at USD 4.50 a month,
  • and yearly at USD 45.00 a year, saving you two months.

If you are not happy for any reason, we will refund your money within the first 60 days.

Get started

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Learn more about Privacy, Menstrual Health, and POW! by subscribing to our newsletter. No menstruation experience needed ;)

About us

POW! is brought to you by Queen Raae (@raae), Cap'n Ola (@OlaHolstVea) and Pirate Princess Lillian. A small family(business) in the tiny capital of Norway, Oslo.

Queen Raae, Cap'n Ola and Pirate Princess Lillian on the launch of POW!

Check out these videos over on Queen Raae's channel to get to know us better 👇👇👇

  • Celebrating POW! (usepow.app)  ·  A day in my life as a developer, founder and mom  ·  March 2021
    Watch on YouTube
  • POW! (usepow.app) Focus Friday  ·  A day in my life as a developer, founder and mom  ·  Spring 2021
    Watch on YouTube
  • Why make POW! — the flexible and private menstrual cycle journal // POW! Status Update // June 2020
    Learn more about "Why make POW?" on YouTube

Or maybe you're interested in the technical talk that started it all? A privacy-first period tracker? Is it even possible? held at JSConf Budapest.

  • A privacy first period tracker? Is it even possible? by Benedicte Raae | JSConf Budapest 2019
    Watch on YouTube